Adam started making videos in high school with his friends - directing and producing a TV show at the age of 16.
After completing his BA in Philosophy and Literature at the University of Pretoria, he turned his hobby into a profession.
He works in three fields: documentary, branded content and developmental communication media.
Work has taken him to Malaysia, Australia, Angola, The Seychelles, Madagascar, Colombia, Peru, Chile and Argentina.
His film "Exorcist of Apartheid" won best short documentary at the 2019 Jozi Film Festival. He has worked widely in the South African broadcasting space, working on shows for Showmax, kykNET and SABC2.
Adam can also be seen acting in TV series and feature films. Most notably, Wonderlus (2017).
He always has a notebook and a pen with him.